I love whole foods and this is a stunning webpage, however I think the first impression of the website at the landing page is not a good one. Looking at the main grid on the front page each box could be an article, a recipe, find a store, health tips, cooking tips, and just about anything else. The pictures do not really match the box content. Another problem is that although each grid box have good design individually however, the font, font placement, font size and colors are different between each making iterating through the list of content laborious. Secondly the second, green navigation bar is not intuitive. The two sets of buttons on the left change what content is shown, but the results sometimes barely fit in the category. The third button is not a selection like the others but actually navigates you to another page. Overall it looks great but wouldn't use or read the front page much.
www.wholefoodsmarket.com/
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